BUSINESS BRIEFCASE: TELEVISION AND MEDIA
Steve is often asked to offer his expert opinion during televised rowing events such as the Boat Race, World Championships and, of course, the Olympics.
Providing both comment and analysis of events, Steve's knowledge of his sport allows him to give a fascinating insight into the finer points of technique whilst offering a historical perspective on any given performance. Occasionally, he will even make a bold prediction on the outcome of a race... even when it turns out to be the closest of finishes!
An endorsement from someone of Steve's stature in the sporting world can have a significant bearing on consumer attitudes and reactions. If you have a creative idea that has a perfect fit with the personality involved then the potential for success grows. Add to that the values that are integral to Sir Steve Redgrave, and his achievements, and there seems to be a recipe for success forming.
Walkers, Flora ProActiv and PhysioSport are amongst the chosen few who have benefitted from Steve's endorsement by aligning themselves with both the man and the values he represents.
If your company has a great creative idea that would benefit from Steve's involvement, please email his management team via the contact form.
Steve on the riverbank at Leander Club